Today I presented to the Executive Education program at the Newhouse School on the topic of content production, which we love here at OSG. Below are the slides to the presentation (I’m happy to clarify anything). Some of the main areas covered:
- What is “content”?
- Social Writing & Brand Journalism
- Why is a content production strategy important and how can it benefit your existing communications and marketing programs?
- Content creation vs content curation
- Some tools and examples
