We do a ton of writing around here for clients - blogging, eBooks, white papers, press releases, etc - and we know the value it brings, both tangible and intangible. But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media.
A few numbers, not to be ignored:
- Companies that blog get up to 55% more traffic
- They also get up to 97% more inbound links (which search engines like!)
- They can get up to 434% more indexed pages in search engines
- Blogging companies get up to 25x times more business leads
Dr4Ward pointed out this great infographic from inBlurbs on revenue generating content:
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