BOCN: Liz Strauss on Understanding the Conversation Online
29 March 2009 in Conferences & Events by Kate | Comments
Understanding the Conversation Online Between Consumers: Focusing on blogging
Liz Strauss, Social Media Strategist and blogger at Successful Blog
[youtube]http://www.youtube.com/watch?v=uoX4SVrtQrc&feature=channel[/youtube]
- Learn the value of words
- Make your content accessible, and repurpose your content (don’t think you need to make a brand new piece of content every time)
- If you blog true to yourself and they know who you are, they’ll trust you
- Don’t just aggregate content, because that doesn’t offer long-term value based on trust
- 7 Keys to Online Relationships
- Show up whole and human
- Talk in an authentic voice
- Tell your own truth
- Have room for folks to tell their story too
- Don’t try to tie ideas in a bow
- Half the show is in the comments
- Be helpful not hypeful, it’s about them not you
- Be sticky: Simple, Unexpected, Credibile, Emotional, Story, Satisfying
- Be irresistible: Your head + Your heart + Meaning of life
- On Twitter, people who don’t have bios, they don’t last three months
- Those who can look forward and talk deeply will be successful
Tags: BOCN, corporate blogging, Liz Strauss, Online Communities, social media, social network, successful blog
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