Conferences & Events

Social Media for Non-Profits Presentations #SMBSyr

30 September 2013

As part of our eighth session of Social Media Breakfast Syracuse sessions, we focused on using social media as a non-profit, and had four outstanding speakers. They spoke about how they put together a strategy, how they manage their social media accounts, how they chose what they used, and what worked (and didn’t work!) well [...]

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Social Media and Content Production presentation for #UCDA

15 October 2012

Presentation at UCDA mélange conference in Montreal, 13-16 October in Montreal, Quebec Social Media + Content Production: What You Need to Know to Implement an Effective Program at Your Institution Implementing a social media program at your college or university is a big and sometimes overwhelming commitment. This session will cover some of the key areas to [...]

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Multimedia Storytelling - Crafting Authentic, Compelling Narratives #eduweb12 #highered

31 July 2012

Discussion on multimedia use from Renee Basick, Director of Multimedia Initiatives at University of Chicago. This session, part of eduWeb 2012, examined trends in online consumption of multimedia, tools available for creating it, and how to choose the correct format to tell the story. PHOTOGRAPHY Use slideshows when you can identify a strong narrative arc Use galleries [...]

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Thumbnail image for Developing a Content Strategy for Your Institution [Presentation for #eduWeb12]

Developing a Content Strategy for Your Institution [Presentation for #eduWeb12]

30 July 2012

An in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012  on July 30th in Boston, MA.   Developing a Content Strategy for Your Institution from Other Side Group

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Thumbnail image for Storytelling in the Digital Age from #2012AcademicSummit

Storytelling in the Digital Age from #2012AcademicSummit

21 June 2012

Discussion on what it means to tell stories in our online world, as part of Edelman’s 2012 Academic Summit. Speakers Adam Christensen, Senior Director, Corporate Communications and Digital Strategy at Juniper Liya Sharif, Senior Director, Marketing and Global Communications at Qualcomm Moderator Maria Amundson, General Manager, Silicon Valley at Edelman   Liya: I focus on global communications, I’m responsible for [...]

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Thumbnail image for Creating, Curating and Distributing Content Worth Sharing from #2012AcademicSummit

Creating, Curating and Distributing Content Worth Sharing from #2012AcademicSummit

21 June 2012

The afternoon discussion on The New Content Imperative at Edelman’s 2012 Academic Summit. Speakers Andy Wiedlin, Chief Revenue Officer at Buzzfeed Jack Teuber, Managing Director, Global and US Digital Marketing for PwC Rebecca Lieb, DIgital Advertising/Media Analyst for the Altimeter Group Moderator Julia Hood   Rebecca: I’m going to talk about content marketing, which is really how brands are [...]

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