Discussion

Foursquare’s Got It Goin’ On

12 July 2011

In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat.  Well, I think it is still worth talking about Foursquare and the exciting wave that they’ve been surfing. This New York City [...]

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Google Making its Biggest Effort Yet?

1 July 2011

  After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene.   The biggest question is whether this new product will attract enough users to be competitive. On Tuesday, Google launched its latest social networking service called The Google+ Project.  Many are saying that this application looks [...]

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78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

30 June 2011

Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials.  Additionally, app stores are becoming more popular in business/enterprise settings, and while email may be growing, it’s not solving many of the [...]

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Social Media Revolution 2011 in video

23 June 2011

We came across this beautiful video (or at least the music is beautiful), and wanted to share it.  It’s loaded with interesting and compelling stats from around the world on how digital and social technologies are being used. What’s the most interesting stat?

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Your Marketing Plan: Integrating vs Aligning vs Separating

16 June 2011

A few days ago, Eric Brown wrote a good piece over at Social Media Explorer about “un-integrating” your marketing program.  Instead of trying to please everyone or go with the newest “here’s what you’ve got to do,” he sees the best approach as asking: “What marketing venue or platform are you going to stop doing, [...]

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Content Marketing Webinar with @jasonfalls with #awarenessinc

25 March 2011

This post has a joint goal. The first goal is to highlight some of the thoughts from Awareness Networks webinar this past week, “What No One Is Telling You about Your Content Strategy with Jason Falls.” The second goal is to play around with Storify, and see how it interacts with blog posting. So far, [...]

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