Modern Business

Thumbnail image for Infographic of the Week: Top 20 Social CMOs [INFOGRAPHIC]

Infographic of the Week: Top 20 Social CMOs [INFOGRAPHIC]

28 October 2011

These companies use social media to promote themselves, but how social-friendly are the people in these companies. Take a look at the CMOs of Major Fortune 500 companies and how “social” they really are. Thanks @MarkFidelman and @HenryMin.

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Thumbnail image for September Experiment: Analyzing QR code strategy and value

September Experiment: Analyzing QR code strategy and value

1 September 2011

I’ll be running a QR code experiment through the month of September, hopefully to identify some of the gaps in strategy that may be a bigger issue than adoption when it comes to QR use. More details over at Today and Tomorrow!

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Legal Issues and Social Media Use in Organizations

7 August 2009

You first have to have a legal structure that has considered social media before you talk about jumping over hurdles.

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What are the Real Questions about Women in Technology?

27 April 2009

Anya wrote a great post over on the Girls in Tech blog concerning the current debate on women in technology. This month’s TechCrunch UK event sparked a fierce debate about women in technology that has continued to spread through online and offline channels as men and women alike discuss the past, present and future of women in [...]

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Your Brand: Being Online and Brand Equity

30 September 2008

Above is a depiction, provided by Brand Channel of the factors that go into a brand’s equity.  I could have inserted any number of images, but the general concepts are the same. I want to talk about brand equity because I don’t feel there has been enough straight forward conversation about what this means in [...]

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