Straight Marketing

Viral marketing vs word-of-mouth marketing?

18 May 2009

What's the difference between word-of-mouth marketing and viral marketing? There is no difference.

More?

Packaging in an economic downturn and my eggs

17 November 2008

Economic downturns always spur “marketing innovations” in terms of packaging: fewer chips in the same bag; visible “30% more product” for the same amount or money; make the mouth of the toothpaste tube smaller to compensate for consumers attempting to squeeze out less and “save.”  Basically, you want to either reduce your costs (give less) [...]

More?