Toolkit

Thumbnail image for The Four Stages of Community, and How They Relate to Your Community Management Goals

The Four Stages of Community, and How They Relate to Your Community Management Goals

10 April 2012

The Community Roundtable recently released a report giving an in-depth assessment of to what point community management has evolved over the past several years, and highlights four stages of communities as a framework under which to run your community management team and processes within your organization.  Each stage lays out key indicators to identify which [...]

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Top 9 OSG posts on social media marketing and content production for 2011

31 December 2011

Well, some of you thought our content was pretty good!  Here are some of the top posts of the year from Ad Your Comments Here. Your Outposts: Going from centralized to a “decentralized federation” (August) - Putting some structure around as institutional social media program that supports the whole as much as the parts. Bernie [...]

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Driving Business Value with Social Marketing: eBook on the Social Funnel

22 August 2011

The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. Today we are presenting a high-level look of the key takeaways presented in the eBook presented by Awareness Networks, Inc (please note, Awareness is an Other Side Group client), The Social Marketing Funnel: [...]

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E-Reader sales double in the last 6 months

18 July 2011

According to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. owned a tablet vs. 8% in May). Despite this growth in e-readers, cell phones are still by far the most popular digital device, leading with 83% of [...]

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[Talk] Social Media for Marketing and Business 101

19 April 2011

I’m doing a small talk tonight for the Cazenovia Chamber, along with local emarketing colleague Tom Lyga, to have a preliminary discussion on how some of the local businesses can start using social media for marketing purposes.  I’ve put together two sets of resources: Social Networking and Marketing Resources Content Production Resources If you have [...]

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