Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers
Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session includes ample discussion with major social influencers from a variety of social platforms.
When it comes to influencers, there is no one size fits all. There are different types. #smwinfluencers pic.twitter.com/yph1tmV32u
You want to pick the right voices for the target demographic that your brand wants to reach, and let them get creative #smwinfluencers
Brands should pick the right voices and give them the ability to create on their own #SMWNYC #smwinfluencers
develop trust & advocacy via content creation by using right voice, connecting w/ best influencers & let them go from there #smwinfluencers- When you co create with an influencer - think about their audience and if they will accept your brand message. #smwinfluencers
tap your employees and authentic celebrities / bloggers who believe in your product - @katiewelch #smwinfluencers pic.twitter.com/3mGkDWjJrw- To be authentic with your brand message make sure your audience is right to receive it #smwinfluencers
- A case study on Chobani was presented....
