Anya Woods

Anya Woods is a Principal at Other Side Group, and is a communications and new media expert consulting across a wide range of industries, particularly in the technology, professional services and education industries. She combines a strong background in traditional marketing and public relations services with a creative approach to incorporating aspects of new media into business communications strategy.

In addition to extensive traditional marketing and public relations experience, Anya has worked closely with clients to create corporate blogging programs, tailor Web site content to an increasingly Web 2.0 online community, bring micro-blogging and social network presence to companies practicing traditional media outreach, and stress the importance of collaboration and conversation with the online audience. She has experience with both in-house and agency communications, including work with the Centurion division of American Express, the Massachusetts Institute of Technology and PAN Communications, a mid-sized PR agency where she worked with such clients as SkillSoft Inc, Scour.com, Attivio Inc, Cyber-Ark Inc, Airwide Solutions and Helium.com.

Anya is a member of the Social Media Club and the Public Relations Society of America, and blogs regularly at PRescience. She has an MS in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University, and a BA in English and Philosophy from Providence College. She is also an avid sailor, coaches occasionally for the Providence College Sailing Team and races as often as possible, and is also a casual musician and lover of food and interesting wines when she's not talking about new media!